Who Created hipKNOTies?
Former Director of Sales for Michael Kors and Buyer for Bergdorf Goodman, one thing Sarah Yonover knows to be true is that women love versatility and want to look fabulous at all times.
But when Sarah was stuck with the hard dilemma of how to pack for a 3 week trip to the Hamptons, DC, and the NYC night life in one tiny carry on bag, that is when her fashion mind started to spin.
Knowing that there was nothing on the market that would meet her sleek, sophisticated, and refined sense of style, this savvy 41 year old grabbed her infinity scarf and began to twist and tie it using office supply rubber bands. Effortlessly, she turned it into a one-shoulder dress, halter top, wrap, vest, maxi skirt and more. Within an hour, Sarah had run to the fabric store and was sitting at her kitchen table teaching herself how to sew.
Tossing her new tubes of fabric in different lengths and colors in her one and only carry on , Sarah was off on her 21 day adventure with no other clothing options. Well it only took Sarah a few days to realize that she had something special because every day she was being stopped multiple times to field inquiries from strangers on the streets of New York City who were hypnotized by her savvy and uber stylish looks. And it was there and then, June 2011, that Hipknoties was born.
Fast forward two months from her NYC trip and Sarah had sold over 200 of her own hand cut, sewn and dyed Hipknoties. Not sitting back and savoring her success, she began to scour the internet for domestic rubber companies who could manufacture a clear, reusable, super strong bands as well as a factory who could cut and sew her garments. Wanting to keep Hipknoties a “Made in America” company, Sarah used her professional contacts from her earlier years in the apparel industry, to source the right LA based manufactures for her fast developing fashion line.
Hipknoties is currently in boutiques across the country and online. Hipknoties clients love the simplicity and versatility of the line and love how they look in a Hipknoties.
Hipknoties is well on its way to be the next generation of Units and Multiples from the 80’s. Endorsed by Susanna Negovan (Editor in Chief Splash Chicago Sun Times and Wendi Cassuto, Associate Publisher Conde Nast Traveler, Hipknoties is a fashion revolution for the savvy modern woman.
HIPKNOTIES®, is a patent pending, super cool, fun and versatile multi way garment that can fit all women in all aspects of a women's life. From the mountains to the beach. From the office to a cocktail party. 1 Garment 30 Ways. Your body.Your Way.